Almost everyone in the world has used YouTube. Whether you need a recipe, want to catch up on an episode of your favorite show, or just want to browse and laugh, you can. It was only a matter of time before marketing teams started to exploit the massive popularity of this site.
Market analysts have had to adapt their strategies to really make a success on the Internet. The trick is to develop marketing campaigns that are cheaper, with wider appeal. Instead of hitting a tiny percentage of the population with a TV ad, why not let millions of people know what you are offering through YouTube?
The frequency of exposure is also fascinating. You need to expand your horizons, and instead of thinking in terms of a key demographic sitting at home watching your ad, imagine a huge audience of millions who you could reach. Can you imagine what kind of an impact you could have?
If you are still not convinced, take the following numbers into consideration. About 60 million a month, or 720 million in a year. Such figures were impossible to imagine in the past.
There's not need convincing that YouTube is one of the most popular sites in the world. YouTube is currently sitting third, just behind Google and Facebook. These days, it has gotten even more popular and accessible since cell phones and smart phones can now easily access the Internet to watch their favorite YouTube video.
One YouTube marketing strategy that really works is viral video advertising. Viral videos have earned this name and reputation because they operate like viruses do. If you consider the way a human virus operates, spreading and infecting people before they can prevent it, then you will understand how viral advertising works.
Again, just like a human illness or virus, these viral videos are self-replicating. Videos of all kinds can get spread with tremendous speed, receiving millions of hits before the creator can even blink. Videos like this get shared and spread to huge networks of people, and they often show no signs of letting up.
Marketing with this kind of foundation is not restricted to the Internet. It is called word-of-mouth marketing, which is definitely a precursor to viral marketing. Word of mouth, as the name suggests, is when you tell everyone you know about a wonderful product, service, or experience that you discovered.
The only problem with this kind of marketing is that you cannot tell if a video is going to make it and go viral or not. Some videos that have gone viral on YouTube are simply silly and pointless. Yet for every silly video that gets huge, a serious one does too.
There's no telling when, why and how a video will blow. There are people who make use of YouTube tips, but these are not fool proof. Regardless of all of this, you should still incorporate YouTube into your current marketing strategy.
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